double page spread- 1st draft

The dusty slums that was once full of the sounds of gun fire and the sounds of bodies thumping on the floor staining the streets of Jamaica is no more.

(Artist name 1&2)-once close friends, had an argument over (artist name 1) using (artists name 2) without consent. The song became number one in the reggae charts and got signed to VP Records. (Artist 2) made a comeback song "F*** your number one" which coursed an up raw in Jamaica. (Artist 1) replied back with "Finders keepers." This was the breaking point. People picked their sides and started their own gangs which separated Jamaica into two. The "war" between the two gangs continued for two years with 207 people dead and many more missing. The two artists that started the "war" have called a truce and are now focusing on becoming the next big thing to take reggae by storm. Both (Artists 1&2) are heavily influenced by dancehall and creating songs that are created for “daggering” on the dance floor. They have created a single called “king of the jelly” which went straight to number one for 3 weeks. It is one of the most played songs at Caribbean parties. (Artist 1&2) started to move away from this and moved to “twerking songs” which would have a wider range of listeners. (Artist 1) said “The more universe the music the better. How me a see it, more listeners the more rass clart money, remember me tell you that”. Twerking is one of the new trends. It involves moving your bum cheeks in a rhythmic motion. “Move it mi gyal” was there hit twerking song that got artists such as meek mill, p-diddy, lil wayne and drake interested with them and their music that they are creating as a duo. They both signed a contract with MMG (Rick Ross’ record label) (Artist 2) “signing with MMG was our biggest but greatest decision of our lives. Entertaining our fans is what we enjoy doing, we are making millions over something we could do in our sleep. It is better than fearing my life everyday when I could cure the world with my music.”

The new upcoming artists have been called the new school tupac and biggie of today’s reggae/dancehall music “when people have been compared to someone else you haven’t made it- you haven’t become as big as you want to be. When you have made it you would become the new school of yourself and others will be compared to yourself.”  (artist 1) knows what he knows what he wants to become and shows this by buying a brand new Lamborghini which costs £75,000,000 and buys a custom made rolex with rare black gold on the watches face.   

contents page analysis

Front cover analysis

Case study of a magazine

Historical genre research

Reggae first emerged in Jamaica after the era of rocksteady ended. It was created by chopping chords that gave reggae music a distinctive sound.

From 1968-1970 reggae began to grow. During the period of reggae, the Rastafarian influence of roots reggae had not yet taken full effect. Instead, this period saw reggae begin to create that sound that distinguishes it from rocksteady; a slightly faster feel and heavy organ lines.

The lyrical focus of these tracks remained consistent with that of rocksteady with a predominant focus on love, however the influence of of the rastafarian movement began to rear its head in the 1970s, they leaned more towards more religious music.

As the early 1970s went on, reggae music began to gain international acclaim. A defining moment in its development was the 1973 film ‘The Harder They Come’, which showed the life of a young man trying to find his way in urban Jamaica. The film had a soundtrack full of reggae hits, and was instrumental in bringing Jimmy Cliff and reggae music to an international audience.  This song, performed by Jimmy Cliff, featured on the soundtrack of the film and helped bring reggae into the mainstream.

One of the reasons reggae music had and continues to have such an impact is the weighty religious, social and political themes that enveloped the genre in the 1970s. The origin for this was the growth of the Rastafarian movement, a beliefs system prevalent in downtown Trenchtown, from where many reggae musicians emerged. Rastafari’s doctrines of peace, praise to God or ‘Jah’ and social commentary on perceived injustices of the Western World or ‘Babylon’ all became the core of reggae music during this period, also known as ‘roots reggae.’

By 1975 Reggae Music was in a golden age. Producers such as Clement ‘Coxsone’ Dodd and Bunny Lee worked behind a plethora of extremely talented reggae musicians and bands such as Bob Marley, Gregory Isaacs, Max Romeo, The Abyssinians, Burning Spear and Horace Andy. Bob Marley and Dennis Brown took it to the next level and took reggae to an international level and became two of the greatest musicians.

In the early 1980's Jamaican music advanced when the new technology advanced. Reggae with a message behind the song moved aside for dancehall and other sub genres of reggae.
 

Artist case study

David Constantine Brooks known better through his stage name, Mavado. He was born on the 30 of November 1981 in the heart of Jamaica known as "Cuban" which is a small ghetto community. He is a musician, actor, singer and a music producer. He specialises mostly in dancehall/reggae.

Mavado was influenced by music at a young age because of his grandmother taking him to his local Church to sing. He was also heavily influenced by a musician called Bounty Killer who is also a Dancehall/Reggae artist.

Bounty killer spotted mavado and took him under his wing and showed him how the music industry works at the age of 15. Mavado named himself after a swiss watch called "movado" with an alteration by his manager.

Mavado created his first single in 2004 called "Dem Nuh Real Mccoy" on the anger management rhythm which was an instant hit. This song then evolved to create other big singles such as "Weh Dem a Do", on the Red Bull & Guinness rhythm. He then created his first Album in 2007 called "Gangster for life."

In 2008 Mavado was given the prestigious UK MOBO Award for Best Reggae Act.

In 2010, Mavado starred as a gangster  in drakes song called find your love for his new album- thank me later.

He has also collaborated with many of the worlds top urban acts including Busta Rhymes, Ludacris, Snoop Dogg and is the only Jamaican act to have worked with Jay Z.

In 2011 Mavado announced he has signed a recorded deal with DJ Khaled called we the best music group. 

Record label case study #2

Greensleeves Records & Publishing is a record label specialising in dancehall and reggae music. The company was founded by Chris Cracknell and Chris Sedgwick and started as a small record store in West Ealing in London and was born in 1975. 
Greensleeves & Publishing also work with one of the biggest record labels called VP Records 
They are associated with well known dancehall/reggae such as Shabba Ranks, Sizzla, Dennis Brown and Vybz Kartel.