Record label case study

-VP Records was first founded in 1979 by Vincent "Randy" Chin and his wife Patricia Chin. The recorded label originated and is located in America-New York City and is known best for producing caribbean artists. They specialise in reggae, dancehall and soca.

-They have signed big names within the reggae/dancehall and soca scene such as, sean paul who had world wide success, Buju Banton, Jah Cure, Wayne Wonder and Gyptian. 

music magazine front cover analysis

Genre: Reggae
The genre of the magazine is a reggae. I can tell this because of the title “United Reggae” and the main image is of a reggae artist. Some of the colours also suggests that this is a reggae magazine- “red, yellow and green” these colours symbolises the Rastafarian culture.

Photography

The photography is of a famous reggae artist. It is a mid shot so only the head and torso is in the frame.
The model subverts from magazine conventions, he looks away from the camera.
The image looks like it was taken within a controlled environment with artificial lighting and was edited on to a background.
The masthead is on top of the image which may show that the magazine has power over the model.

Text

The main story which is connected with the image is bigger than the other sell lines and is in a box so it stands out more.
It also includes a list of other artists that are featured within the magazine and as well as that it the other sell lines tells us other articles that will appear in the magazine.

music video review

Damien Marley-Welcome to Jamrock

How is the artist portrayed

The artist is portrayed as a thug/gangster. I can tell this by the costume he wears dark clothing. Dark clothing is usually associated with thugs or criminals. In another scene the artist is wearing army clothing. This could associated with him being a "soldier" or a guy that will fight for what he believes in.
He also shows off his religious beliefs through saying "Praises Salassie" this is who rusta's worship or believe in. He also shows off his dreads but portrays the culture as rusta's are criminals.

How is mise-en-scene shown in the video?

They included young and old males carrying weapons. This gives off an impression that Jamaica raises criminals from a young age.

mood board

music magazine plan

what genre/s of music will my magazine cover?
i am planning on creating a magazine that covers the genre of reggae and/or bashment. i think this might be a chllenge for me because there isnt a lot of magazines that cover this genre so therefore finding conventions for the magazine will be difficult.

who is the target audience? how old are they?Where do they live?
the target audience is going to be aimed at people that enjoys reggae/bashment. The magazine will also be aimed for male and female aged 18-35 directed at mostly west indian cultures. 

What is the name of your magazine? Why? Connotations?

The name of the magazine will be called Rhythdem because reggae and bashment is first created by the rhythm that is created so therefore it ties in with the genre. The "Dem" makes the word sound more west indian and it shows the magazine is not formal so it appeals to more people. 

What will my masthead look like?

What will be the focal image for your front cover and why?

A new female reggae artist because i want to explore photography with a female model 

What photography will be required?

What mise en scene will be required? 

What would be my sell lines? How will it entice the target audience?

What items and feature articles would you need on your contents page? 

What is the focus of your double page spread?

The main focus will be on the rivalry between two gangs (gully and gaza) it will include a how the rivalry started and why. It would include interviews from each side and by two of the main artists from each side (vybz kartel and movado) 

What photography will be required for the double page spread? 

 The image will be of two gang members holding pointing it at each other. The image will be a mid-shot. 

Contents Page Planning

Front Cover Planning

                                                                                                                                                                                                                                           

School magazine (Contents page)

Strengths:

• The information is going in a structured column.
• The main model is the background 

Weaknesses:

• The information under the title of the pages should be the same 

School magazine (Front cover)

Strengths:

• The colour scheme is red, black and white and it is continuos through out.
• The model is facing the camera and nothing is covering the eyes. The masthead is also above the model this shows the magazine still has a higher status.
• The photographer considered the mise en scene. The model is wearing a basketball vest that clearly indicates what team he plays for or represents. The photographer also included a basketball in the for ground this is because the photographer wanted the viewers to fully understand what sport the model plays. The background is a plan colour (white and grey) this shows the image was taken in a controlled environment.

Weaknesses:

• I could have included more sell lines to grab the readers eyes.
• The background colour could be faded more- from grey to white. 

Contents Analysis

The magazine called XXL has two content pages-one labelled "the a-side" and the other labelled "the b-side." The a-side would be more superior compared to the b-side so therefore Chris brown has been place on the a side because he is the main feature in the magazine. His image is also above the head title this could also show superiority over the magazine.

The model is wearing casual clothes so this gives off a hip/hop feel to him. He is also wearing a purple bandana this is commonly used as a gang symbol so the model could be expressing who he is or who he belongs to/with.

The colour theme stays the same throughout the main contents page (red, white and black).

The contents page is not formal so it could be aimed at teenaged children that enjoys hip/hop or the artists.